Terms of Use and Privacy Policy

Have Fun Digital House Co., Ltd. — LuvLuv

Version of 22 October 2026 · Effective from 22 October 2026

ฉบับภาษาไทย

This English text is a translation for convenience. If it differs from the Thai version, the Thai version prevails.

Privacy policy for players

Have Fun Digital House Co., Ltd. ("we"), which develops and runs the game LuvLuv, cares about protecting your personal data. This privacy policy explains how we collect, use and disclose personal data, and the rights of data subjects under the Personal Data Protection Act.

Collection of personal data

We collect personal data directly from you through the following channels:

1. Sign-up and sign-in (LINE Login or Google)
2. Playing the game, such as taking photos of cats, walks, the cat café and the showroom
3. Telephone
4. Email
5. Facebook Login
6. Google Login

Types of personal data collected

• Personal details, such as name, surname, age, date of birth, nationality, national ID number and passport
• Contact details, such as address, phone number and email
• Account data, such as your account, the LINE name and profile picture used to sign in, the Google account ID used to sign in (never your Google email or picture), your in-game name and usage history. Signing in with Google is your own choice: the game asks only for the account ID and display name, the first name on your Google account (or your LINE name) becomes the starting player name of a new account, which other players can see; you can change it any time in My account
• Proof of identity, such as a copy of an ID card, driving licence or passport (asked for only when needed, for example to verify you when you exercise your rights or when checking a payment problem)
• Transaction and financial data, such as the history of your diamond purchases (in the Android app, including Google Play's order number and purchase token). Payments in the web game are made through a payment provider (Stripe), and in the Android app through Google Play; card, bank / PromptPay and other payment details are handled under the payment provider's policy. The game never sees or keeps your card number.
• Technical data, such as IP address, cookie ID and website and game activity logs, and in the Android app the device's advertising ID, which Google collects when it shows an ad (see "Ads in the Android app (Google AdMob)")
• Location (GPS) while you play the game, as described under "Use of location (GPS)"
• Other data, such as the photos of cats you take or upload in the game, videos, and any other data that is personal data under the law (we remove the location embedded in photo files (EXIF) before storing them)

Minors

If you are under 20 or have a legal limitation of capacity, we may collect, use or disclose your personal data only with the consent of your parent or guardian, or as permitted by law. If we learn that we have collected personal data from a minor without the consent of a parent or guardian, we will delete it from our servers. Minors should have a parent's or guardian's consent before buying diamonds with real money.

How personal data is stored

We keep your personal data in paper and electronic form, with:

• Server providers in Thailand
• Server providers abroad (such as cloud photo storage)

Processing of personal data

We collect, use or disclose your personal data for the following purposes:

• To create and manage your account
• To run the game: checking that a photo shows a real cat, recognising a cat seen before, showing cats on the map, the cat café, walks, the showroom and missions
• To prevent cheating and location spoofing, and to keep the game secure
• To improve our products, services and experience
• For the company's internal management
• For marketing and promotions
• For after-sales service
• To collect feedback
• To process payments (diamond purchases in the game)
• To comply with the Terms and Conditions
• To comply with laws and government regulations

Disclosure of personal data

We may disclose your personal data to others with your consent or where the law allows, as follows.

Internal management
We may disclose your personal data within the company as needed to improve and develop our products or services.

Service providers
We may disclose some of your personal data to our service providers as needed for their work, such as payments, marketing and product development. Each provider has its own privacy policy. The providers the game uses are:

• LINE — sign-in
• Google — sign-in (when you choose to sign in or link with Google; only your Google account ID and display name come back to the game)
• Stripe — payment for diamonds in the web game (card and PromptPay)
• Google Play — payment for diamonds in the Android app (Google Play Billing)
• Cloudflare — photo storage
• OpenAI — reading a cat's features from a photo, and AI outfit try-on (only the photos concerned are sent)
• Google — in-game ads (only when enabled; the game sends Google nothing that identifies you). In the Android app these are Google AdMob ads, which use the device's advertising ID (see "Ads in the Android app (Google AdMob)")
• OpenStreetMap / OpenFreeMap — maps

What other players see
Your player name, rank, the cats you have caught and their names, the photos you choose to post in the showroom, and the cafés you open to visitors. Other players never see your real location.

Business partners
We may disclose some data to business partners to coordinate the provision of products or services.

Law enforcement
Where a law or a government authority requires it, we will disclose your personal data as necessary to that authority, such as a court or government agency.

Transfers abroad
We may disclose or transfer your personal data to persons, organisations or servers abroad (such as the providers listed above). We will take measures to ensure the destination country has adequate personal data protection standards, or otherwise as the law provides.

Retention

We keep your personal data for as long as you are a player or have a relationship with us, or as long as needed for the purposes in this policy, and longer where the law requires (for example payment records kept as needed for accounting). We will delete, destroy or anonymise your personal data when it is no longer needed. Photos that the game's checks rejected are kept for review for at most 30 days, then deleted.

You can delete your account and personal data at any time yourself from the "Account" page in the game (the delete-account button), or by contacting us using the details at the end of this policy. The steps, and what is deleted or kept, are on the delete your account page.

Your rights

Under the Personal Data Protection Act you have the following rights:

Right to withdraw consent — you may withdraw any consent you have given, at any time.

Right of access — you may ask to access and receive a copy of your personal data, and ask how we obtained it.

Right to data portability — you may ask to receive your personal data in a machine-readable format and to have it sent to another data controller where technically possible.

Right to object — you may object to the collection, use or disclosure of your personal data carried out on the basis of legitimate interests or a public task.

Right to erasure / destruction — you may ask us to delete, destroy or anonymise your personal data where it was processed unlawfully, is no longer needed, or after you withdraw consent or object.

Right to restriction of processing — you may ask us to suspend the use of your personal data while we review a request, or instead of deletion.

Right to rectification — you may ask us to correct your personal data so that it is accurate, up to date, complete and not misleading.

Right to lodge a complaint — you may complain to the competent authority if you believe your personal data has been processed in breach of the law.

To exercise these rights, contact our data protection officer using the details at the end of this policy. We will respond within 30 days of receiving your request. If we refuse a request we will tell you why, by SMS, email, telephone, letter or similar.

Advertising and marketing

We may send information or newsletters to your email. You can unsubscribe at any time using the link in the email or by emailing us. The game may show Google ads in exchange for in-game rewards; Google may use cookies under its own policy.

Ads in the Android app (Google AdMob)

The LuvLuv app for Android shows Google AdMob rewarded ads when you tap a button to watch one for an in-game reward, such as coins, a special toy or borrowing a decoration for a while. While a screen with such a button is open, the app may request an ad from Google in advance so it can play as soon as you tap (the request sends Google the data described below), but an ad only plays when you choose to watch it.

• Google may collect and use the device's advertising ID, device information and how you view or tap ads, to show ads, measure them and prevent fraud, under Google's own policies.
• When you watch an ad to its reward, Google tells the game's server so, sending back a random code for that one viewing. The game never sends Google your name, email or account details (signing in with Google is your own choice, and only an account ID comes back to the game).
• Players in the European Economic Area (EEA) and the United Kingdom see Google's consent form before ads are shown, as the law requires, and can change their choice later under "My account" → "Ad privacy".
• You can reset or delete your device's advertising ID in your device settings → Google → Ads (on some phones: Settings → Privacy → Ads). Once deleted, Google no longer uses it for personalised ads.
• More detail: how Google uses information from apps that use its services and Google's privacy policy.
• When Google has no ad to show at that moment, the game normally shows a short promo of its own instead, and you still get the reward (we may switch this stand-in off; while it is off, no ad means no reward that time). The promo sends your data to no one.
• The web version of the game does not use AdMob.

Use of location (GPS)

LuvLuv is a location-based game. While you play, we use GPS to record where a cat was found, to check that a photo was really taken in the area, to show cats and cat cafés near you, and to measure the distance of your walks, so that we can serve you better and prevent cheating by spoofed locations. The game never shows your real location to other players; anything on the public map is approximate or an area name only. You can turn location permission off in your device or browser settings, but parts of the game will not work.

Cookies

We use cookies and similar technologies (such as browser storage that remembers your sign-in and game settings) to improve access to our services, suitable advertising, and to understand use of our website. You can set your browser to refuse cookies before using our website.

Security

We protect your personal data following the principles of confidentiality, integrity and availability, to prevent loss, unauthorised access, use, alteration or disclosure, with administrative, technical and physical safeguards and access control.

Data breach notification

If a breach of your personal data occurs, we will notify the Office of the Personal Data Protection Committee without delay and within 72 hours of becoming aware of it where feasible. If the breach poses a high risk to your rights and freedoms, we will also notify you, with remedies, through our website, SMS, email, telephone, letter or similar.

Changes to this policy

We may change this policy from time to time; the current version is always on our website. When it changes, the game will ask you to read and accept the new version before you play on.

This policy was last updated and is effective from the date at the top of this page.

Other websites

This policy covers our website and game only. Other websites you reach through ours (such as Stripe's payment page, Google Play's payment screen or LINE's or Google's sign-in page) are covered by their own privacy policies.

Contact

Terms and conditions of use

Important — by accepting these terms you confirm that you have read them carefully, understood them and accepted the terms and conditions shown in the application. If you do not agree, or cannot comply with them, please stop using the application and the service.

Have Fun Digital House is a technology company. LuvLuv is an entertainment game in which players photograph cats they meet in real life, collect them, care for cats in an in-game cat café and take cats on walks. "Owning" a cat in the game is only a game rule; it gives no ownership of, or right to, any real cat, and no right to take a real cat into one's possession.

1. Acceptable use

You may use the services and content available in the application, such as photos, the map, the cat café and the showroom. Content you post must not break the law or harass others in any way. In particular, you must not:

• Violate the privacy of others, for example by photographing people without their permission
• Infringe the intellectual property of others
• Defame others or post obscene, racist, hateful, divisive or violent content
• Upload files containing malware
• Post anything that leads to breaking the law
• Disturb, chase, harm or frighten cats to take photos, or trespass on private or restricted property
• Cheat, for example by spoofing your location, using bots, or submitting photos you did not take

We may remove or act on any content that may lead to a dispute or that breaks the law, morals or the rules above, and may suspend or close accounts that break them.

2. Personal data

Personal data is handled under the privacy policy for players above.

3. Intellectual property

3.1 Content provided by Have Fun Digital House, including the cartoon cats, icons, outfits, furniture and other game content: written permission is required before any use.

3.2 Content you upload, such as your cat photos: you keep your rights in it. By accepting these terms you let Have Fun Digital House use it, royalty-free and not as confidential information, until you tell us to stop, to run the game — for example to show your cat photos in the game and in the showroom posts you choose to make.

4. Responsibility

We are not responsible for untrue content entered by users, or for any direct or indirect damage arising from it; that is the responsibility of the user who entered it.

Please take care of your own safety while playing — when walking, crossing roads or photographing cats — and do not approach cats that seem frightened or ill. We are not responsible for accidents or damage caused by careless play.

We cannot vouch for external links unrelated to our application; please read the terms of any third-party website yourself.

5. Game items, coins, diamonds and purchases

• Coins are the game's money, earned by playing and spent in the game. Points only count toward your rank. Diamonds are bought with real money, in the web game through Stripe (card or PromptPay) and in the Android app through Google Play, and can be exchanged for coins or spent on special items.
• Coins, diamonds, points and all game items exist only in the game. They have no cash value and cannot be cashed out or transferred to another account, except by buying and selling designs in the in-game Marketplace.
• Prices are in Thai baht as shown in the game's Bank (in the Android app, as Google Play shows them). Items are added when Stripe or Google Play confirms the payment.
• Game items received are generally non-refundable. If you were charged but did not receive your items, or were charged twice, contact us with the date and amount and we will check and either add the items or refund you. If a payment is refunded or disputed, the diamonds from it are taken back.
• Purchases in the Android app can be refunded under Google Play's refund policy. If Google Play refunds or cancels a purchase, the diamonds from it are taken back as well.
• If you delete your account, your coins, diamonds, points and items are lost and cannot be refunded.
• We may change prices, rules or items as appropriate; changes do not affect purchases already paid.

5.1 Marketplace

• Players can buy and sell wallpaper designs and café room designs in the in-game Marketplace, for coins or diamonds, at the price the seller sets. Coins and diamonds may change hands between players only by buying in the Marketplace.
• What you buy is a copy of a design, one copy per buyer per listing. Marketplace purchases are not refundable (no coins or diamonds are returned).
• Coins and diamonds earned from sales are still game items: they have no cash value and cannot be withdrawn or cashed out.
• A fee of 10% of the price is taken from every sale (rounded up, at least 1). The fee is not paid to anyone.
• Sales for coins pay the seller at once. Sales for diamonds pay the seller 7 days after the sale; if within those 7 days the buyer gets a refund, has diamonds taken back or disputes a payment, the diamonds for that sale are held and not paid.
• Sellers may only sell designs they made themselves, never copies of other players' work. Titles must be polite and must not infringe anyone's rights.
• Players can report listings. Moderators may hide or remove listings from the Marketplace without notice; copies already bought stay with their buyers.

6. Changes

We reserve the right to change these terms; changes follow the updated information from time to time. When they change, the game will ask you to read and accept the new version before you play on.

7. Governing law

Any dispute arising from our services is governed by the laws of Thailand.

8. Representations and warranties

By using the service you represent and warrant that you comply with the laws of Thailand that apply to it, including the laws on the prevention of animal cruelty and animal welfare, and on personal data protection.

9. Contact

This application and service are made and operated by Have Fun Digital House, 99/135 Moo 4, Nakhon Sawan Tok, Mueang, Nakhon Sawan 60000, Thailand, company registration number 0605565000593.

This version's date is at the top of the page